Last updated: 29 June 2026
1. Who we are
Today Sports News is operated by the owner of todaysportsnews.co.uk (referred to in this policy as “we”, “us”, or “our”). We are the data controller for personal data collected via this website.
If you have any questions about this policy or how we handle your data, please contact us at:
2. What data we collect and why
2.1 Data you provide to us
We may collect personal data you provide directly, for example when you:
- Contact us via our contact form or email — we collect your name, email address, and the content of your message.
- Leave a comment on an article — we collect your name, email address, and IP address.
We use this data to respond to your enquiries and to manage and moderate comments on our site. The legal basis for this processing is our legitimate interests in communicating with our readers and maintaining the quality of our site.
2.2 Data collected automatically
When you visit todaysportsnews.co.uk, we and our third-party partners automatically collect certain information about your device and how you interact with our site. This includes:
- Your IP address and general location (country/city level)
- Browser type and version
- Operating system
- Pages visited, time spent on pages, and referring URLs
- Device type (desktop, mobile, tablet)
This data is collected through cookies and similar tracking technologies. See Section 6 (Cookie Policy) for full details.
3. Google AdSense and advertising
We use Google AdSense to display advertisements on this website. Google AdSense is an advertising service provided by Google LLC. Google uses cookies and web beacons to serve ads based on your prior visits to this and other websites.
Specifically, Google may use the DoubleClick cookie to serve interest-based advertisements to you. This enables Google and its partners to serve ads based on your visits to todaysportsnews.co.uk and other sites on the internet.
You can opt out of the use of the DoubleClick cookie for interest-based advertising at any time by:
- Visiting Google’s Ads Settings
- Visiting www.aboutads.info/choices/
- Visiting www.youronlinechoices.eu (for users in the UK and EU)
Google’s use of advertising cookies is governed by Google’s Privacy Policy. For more information on how Google uses data when you use sites that use Google AdSense, please visit: https://policies.google.com/technologies/partner-sites.
The legal basis for the use of advertising cookies is your consent, which is obtained via our cookie consent banner when you first visit the site.
4. Google Analytics
We use Google Analytics to understand how visitors use our site. Google Analytics collects information such as pages visited, time on site, and general geographic location. This data is aggregated and anonymised where possible.
We have enabled IP anonymisation in Google Analytics, meaning your IP address is truncated before being stored. Google Analytics data is retained for 26 months.
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
The legal basis for analytics processing is our legitimate interests in understanding how our content is used so we can improve our site.
5. How we share your data
We do not sell your personal data. We may share your data with:
- Google LLC — for advertising (AdSense) and analytics (Google Analytics), as described above.
- WordPress / Automattic — this site runs on WordPress. Automattic may process certain technical data in connection with site operation. See Automattic’s Privacy Policy.
- Akismet — if you leave a comment, your comment data may be passed to Akismet for spam detection.
- Law enforcement or regulators — if we are required to do so by law, or in order to protect the rights, property, or safety of our users or others.
Where we share data with third parties, we ensure appropriate safeguards are in place.
6. Cookie policy
Cookies are small text files placed on your device when you visit a website. We use the following categories of cookies:
6.1 Strictly necessary cookies
These cookies are required for the website to function and cannot be switched off. They include cookies set by WordPress for site operation and security. No consent is required for these cookies.
6.2 Analytics cookies
We use Google Analytics cookies (_ga, _gid, _gat) to collect information about how visitors use our site. These cookies collect information in an anonymous form. They are only set with your consent.
6.3 Advertising cookies
Google AdSense sets cookies (including the DoubleClick cookie) to display personalised advertisements based on your interests and browsing history. These cookies are only set with your consent.
Third-party advertisers and ad networks may also use cookies to serve ads on our site. We do not control these third-party cookies.
6.4 Managing cookies
You can control and manage cookies using your browser settings. Please note that removing or blocking certain cookies may affect your experience on this site. Browser-specific instructions can be found at:
7. Data retention
We retain personal data only for as long as necessary for the purposes described in this policy:
- Contact form data: retained for up to 12 months after your enquiry is resolved.
- Comments: retained indefinitely unless you request deletion.
- Analytics data: retained for 26 months via Google Analytics.
- Advertising data: managed by Google per their own retention policies.
8. Your rights under UK GDPR
Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of access — you can request a copy of the personal data we hold about you.
- Right to rectification — you can ask us to correct inaccurate data.
- Right to erasure — you can ask us to delete your personal data in certain circumstances.
- Right to restrict processing — you can ask us to limit how we use your data.
- Right to data portability — you can ask us to provide your data in a structured, machine-readable format.
- Right to object — you can object to processing based on legitimate interests or for direct marketing.
- Rights related to automated decision-making — we do not make automated decisions about individuals that have legal or similarly significant effects.
- Right to withdraw consent — where we rely on your consent to process data (e.g. advertising cookies), you can withdraw consent at any time via our cookie settings or your browser.
To exercise any of these rights, please contact us at contact@todaysportsnews.co.uk. We will respond within 30 days.
9. Right to complain
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK’s data protection supervisory authority:
We would, however, appreciate the opportunity to address your concerns directly before you contact the ICO, so please contact us first.
10. Children’s privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.
11. Links to other websites
Our site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.
12. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The “last updated” date at the top of this page will be revised accordingly. Where changes are significant, we will make reasonable efforts to notify users of the update.
We recommend reviewing this page periodically.
13. Contact us
For any questions about this Privacy Policy or your personal data, please get in touch: